How to Sell Furniture Online In India: Steps & Tips

How to Sell Furniture Online In India: Steps & Tips

In today’s digital age, selling online furniture has become more popular than ever. From small businesses to large retailers, everyone is trying to tap into the online market to reach a wider audience and boost their sales. But with so much competition out there, it can be challenging to stand out and make a mark. That’s why it’s essential to have a solid strategy in place to sell online furniture successfully.

In this article, we’ll explore some tips and tricks that can help you increase your online presence, engage with your audience, and ultimately sell more furniture. Whether you’re just starting or looking to improve your existing online sales, these strategies can help you achieve your goals and thrive in the digital marketplace. So, let’s dive in and explore how to sell online furniture like a pro!

Benefits of Selling Furniture Online

Selling furniture online has many benefits compared to traditional brick-and-mortar stores. First and foremost, it allows you to reach a much wider audience. With the rise of e-commerce, people are increasingly turning to online shopping for convenience and accessibility. By selling furniture online, you can tap into this growing market and reach customers from all over the world.Another advantage of selling furniture online is that it’s more cost-effective than running a physical store. You don’t have to worry about rent, utilities, or other overhead costs associated with maintaining a physical storefront. Instead, you can focus on building a strong online presence and investing in marketing and advertising to attract customers.

How to Sell Furniture Online In India

Finally, selling furniture online allows you to have more control over your product offerings and pricing. With a physical store, you may be limited by space and have to choose which products to display. However, with an online store, you can showcase your entire product line and easily make changes to pricing and inventory as needed.

Steps To Start Selling Furniture Online

Before you can start selling furniture online, there are a few essential steps you’ll need to take. First and foremost, you’ll need to decide on your product offerings and target market. Do you want to sell high-end designer furniture or affordable pieces for budget-conscious shoppers? Who is your ideal customer, and what are their needs and preferences?

Choose Your Niche

When starting an online furniture business, it’s crucial to establish a unique niche that distinguishes you from established brands. You can opt to specialize in producing handcrafted furniture made from recycled materials, or design smart and modular pieces that cater to specific customer needs. Selecting a niche with limited competition is ideal, but you should avoid niches that only appeal to a small number of customers.

You can choose from a range of furniture categories to sell online, such as recliners, wardrobes, or dining tables. Additionally, you may offer customers the option of renting furniture, which is popular among urban millennials. Selling used furniture is also an option.

Researching competitors in the furniture market is crucial before deciding on a niche. You should find out who the existing online furniture sellers are, their target audience, and their market share. Understanding the competition will help you develop your business’s unique selling proposition.

Select Your Business Model

When it comes to deciding on a business model, there are several options available. You can choose to self-manufacture furniture in your own workshop, create designs for other manufacturers, curate furniture from various brands to resell, or use dropshipping.

Each model requires specific expertise and resources. For instance, self-manufacturing requires a specialized workspace and technical know-how, while vintage resellers must have a vast understanding of vintage furniture and enough storage space. By selecting the right business model and unique niche, you can successfully sell furniture online.

Choosing The Best Places To Sell Furniture Online

Once you have a clear idea of your product offerings and target market, it’s time to choose the right platform for your online store. There are many e-commerce platforms out there, each with its own set of features and pricing options. Take some time to research and choose the best site to sell furniture that best fits your needs and budget.

After selecting a platform, you’ll need to create a website for your online furniture store. This is where you’ll showcase your products, provide information about your company, and engage with your customers. Your website should be user-friendly, visually appealing, and easy to navigate. Consider hiring a professional web designer or using a pre-made template to ensure that your website looks polished and professional. You can take help from e-commerce platforms providers that will make it easy for you to build your online store or before landing up to a conclusion you can take a trial of 30 days for free from Apptmart as well. 

Apptmart is an e-commerce platform that can help you to launch your e-commerce store with no technical knowledge! Take a look at some of the Business enhancing features of Apptmart that help to grow your business:

1. Automated E-mailers

Send cart abandonment and new offer emailers automatically with one click. Engage your customers and enhance your conversion rate.

2. Inventory management

Manage your inventory efficiently and in real time. AI-powered alerts ensure that you are never out of stock. Plan your inventory in advance and improve your inventory to sales ratio.

3. A fully integrated dashboard

Manage all of your functions in one go. On a single dashboard, you can access all of the information you need to run your business.

4. Integrated payment gateway

Access built-in payment gateway integrations like Razorpay and Cashfree to take different kinds of payments from customers.

5. Integrated access with our delivery partner

We make shipping easy for you. Apptmart is an official partner of Delhivery. You can easily ship and track the product using our dashboard.

6. In-built subscription option for your customers

Take advantage of the subscription feature and increase your recurring earnings. This will ensure your customers can order their favorite products regularly without any hassle.

Choosing and Showcasing Your Furniture Products

One of the most crucial aspects of selling furniture online is choosing and showcasing your products. You’ll want to select pieces that are high-quality, visually appealing, and meet the needs and preferences of your target market. Consider offering a range of styles, colors, and sizes to appeal to a broader audience.

When showcasing your products, it’s essential to provide high-quality images and detailed descriptions. Your customers should be able to see the furniture from multiple angles and get a sense of its size, materials, and features. Consider using lifestyle images that show the furniture in a real-world setting to help customers visualize how it would look in their own homes.

Pricing Your Furniture Products

Pricing your furniture products can be challenging, especially if you’re just starting. You’ll need to strike a balance between affordability and profitability to ensure that your prices are competitive but also allow you to make a profit. Consider researching your competitors’ prices and using this information to inform your pricing strategy. 

Another factor to consider when pricing your furniture products is shipping and delivery costs. These costs can vary widely based on the size and weight of the furniture, as well as the distance it needs to be shipped. Consider offering free shipping or flat-rate shipping to make your prices more attractive to customers.

Shipping and Delivery Options

Shipping and delivery are crucial aspects of selling furniture online. You’ll need to ensure that your products are packaged and shipped safely and efficiently to avoid damage or delays. Consider partnering with a reputable shipping company that specializes in furniture delivery to ensure that your products arrive in good condition.

Another option to consider is offering local pickup or delivery for customers in your area. This can be a cost-effective way to provide customers with their furniture while also reducing shipping costs and transit times.

Marketing Your Online Furniture Store

Marketing is essential to the success of your online furniture store. You’ll need to invest in advertising and promotional campaigns to attract customers and build your brand. Consider using social media, email marketing, and paid advertising to reach your target market.

Another effective marketing strategy is to partner with influencers or bloggers in the home decor and furniture niche. These individuals have a loyal following and can help you reach a wider audience and build credibility within the industry.

Well those merchants do not have technical expertise of digital marketing and enough time to maintain their social media presence, Apptmart can help them with their Digital Marketing Services, where we offer comprehensive Digital Marketing Solutions Under One Roof!

Here are the services we offer:
  • SEO – Enhance your website’s visibility and attract organic traffic with our proven SEO techniques like keyword research and selection, content development, on-page and off-page optimization and link building.

  • Web Design and Development – A well-designed and functional website is the backbone of your digital marketing strategy. Our web design and development services include custom-made designs that are tailored to your unique needs and brand image. As a Digital Marketing Agency in Pune, we use the latest technology and ensure that all our websites are responsive, fast and secure.

  • Social Media Marketing – Our social media marketing services include content creation and engaging with users. We have a dedicated team that keeps track of trends and topics to ensure that we post content relevant to engage your target audience on social media platforms and build your brand image.

  • Content Writing – We can’t forget about content writing, as we all know content is king, and we have a team of expert writers who can create SEO-optimized content to boost your website’s ranking. Our content writing services include blog writing, web content creation, and press releases. We are well-versed in understanding our customers’ needs and creating content that helps increase visibility and engagement.

  • Facebook Marketing – Our Facebook marketing services include creating and managing campaigns, analyzing data and insights, and optimizing campaigns for maximum reach. We use the latest technology to ensure that your campaigns reach the most relevant audiences and generate the highest conversions and generate leads.

  • Google Ads – Our Google ads services include setting up campaigns, creating customized ads, and managing budget and bidding. We ensure that the campaigns are optimized for maximum returns while staying within your budget.

  • E-Commerce Marketing- Apptmart’s Digital Marketing Services in Pune  involves e-commerce marketing, where we leverage the data and analytics to better understand customer behavior and preferences on various digital platforms. Through this, Apptmart is able to create personalized campaigns and optimize ad spend to ensure maximum ROI.

Common Mistakes to Avoid When Selling Furniture Online

Selling furniture online can be challenging, especially if you’re new to the e-commerce world. Some common mistakes to avoid include:

  • Failing to invest in marketing and advertising

  • Ignoring customer reviews and feedback

  • Neglecting to update your product offerings and pricing

  • Failing to provide clear and detailed product descriptions and images

  • Offering subpar customer service and support

By avoiding these mistakes and investing in a solid strategy, you can increase your chances of success and thrive in the competitive online marketplace.

Best Expert Tips On Reselling Furniture

  • Offer discounts: Many shoppers are attracted to discounts and promotional deals. Consider offering seasonal discounts or promo codes to entice potential customers to shop at your online store.

  • Provide reliable customer support: Offer free furniture assembly and post-purchase customer support to help consumers with any issues they may have with your products. Be responsive and accessible through various channels such as email, phone, or social media.

  • Share customer testimonials: Encourage satisfied customers to leave reviews and testimonials on social media or your website. This can help build trust and credibility for your brand, especially when it comes to the quality of your products.

  • Keep your inventory up-to-date: Regularly update your product catalog based on customer demand and feedback. This will help ensure that you have the products your customers want and need.

  • Restock popular pieces: Always have a supply of your best-selling items and consider experimenting with new varieties of popular products to see if customers enjoy them. You can also consider adding another niche of furniture product to your offerings to see if there is room for expansion.


Would selling furniture online be a profitable business venture?

Starting an online furniture business can be a wise decision given the promising growth trend of eCommerce in the years to come. However, success in this venture requires a smart approach. Selling furniture online can be a profitable venture if executed correctly. You can easily start your furniture business online with Apptmart, a dedicated eCommerce platform.

Are there any limitations on the types of furniture that can be sold through an online store?

You have the freedom to sell any type of furniture on your own eCommerce store. From modern to vintage furniture, as well as home accessories, Apptmart offers a wide range of options to showcase your products.

What measures can be taken to ensure the secure selling of furniture online?

Safety and security are paramount when it comes to selling furniture online. Selecting the right platform for your business website, posting clear product photographs and descriptions, and incorporating a dependable payment channel are essential to providing your customers with a safe and secure experience. Apptmart offers all the eCommerce features necessary to run a successful furniture business online.


Selling furniture online can be a lucrative and rewarding endeavor, but it requires careful planning and execution. By following the tips and strategies outlined in this article, you can increase your online presence, engage with your audience, and ultimately sell online furniture. Remember to focus on providing high-quality products, excellent customer service, and effective marketing campaigns to stand out from the competition. With the right approach, you can build a successful online furniture store and achieve your business goals.